Marketing Media Analyst

Job Description

  • Job Title Marketing Media Analyst

Description

Synopsis
The purpose of this role is to serve as the Marketing Teams primary media analyst, in order to give detailed and actionable insight into the performance and effectivity of marketing activities.
Accountabilities
  • Work closely with agency partners and internal teams to combine media measurement, analytics, first-, second- and third-party data to to give detailed and actionable insight into the performance and effectivity of marketing activities.
  • Develop data-driven models to benefit marketing decision-making with particular focus on predictive analysis to identify and prioritise immediate opportunities for marketing managers and influence allocation of marketing budget.
  • Manage and continually improve online and offline signals to enhance the sophistication of audience and optimisation strategies, including but not limited to best practice integrations across all media buying and measurement platforms, server-side integrations, user matching solutions, CRM integrations and integration of offline datasets.
  • Organise and visualise real-time datasets in meaningful ways to benefit stakeholders of all levels, providing data-driven insights and learnings to marketing managers on specific campaigns, as well as using data to \
   
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